King of Retail 2 puts the player in the role of a manager focused on the operations of a retail business. Success depends on the selection of products, the formation of a team and the desire to make a profit from operations. You will have to face the demands of retail commerce and make informed decisions, since your efforts lead to advancement within this system.

King of Retail — is a store management simulation game in which you, as the owner of a new store, must make the right decisions for your store to prosper and bring you big money. Will you be able to cope with the pressure or will you lose in a big bankruptcy. Choose the direction of your store, whether it should be a fashion shoe store, an electronics store for everyday needs or a giant hypermarket, which sells little by little. Not everything will work out. Trying to sell fashionable and expensive things in a poor part of town will not cause endless queues at your registrar. Will you try to dominate a competitive market or go in a new direction. Before the buyer takes the goods home, many things must happen. You need to choose and order the product.